Summary
YOUNG businessman James Mccaffrey is helping to transform men's grooming in Gloucestershire by restyling what he describes as a "dated industry".
The 25-year-old owner and founder of Mccaffreys Male Grooming is snipping away at the idea that men can't receive good treatments without heading to a place designed to cater specifically for women. He set up his four-floor Cheltenham salon just for men 18 months ago. The salon is now an entrant for the 2011 Citizen and Echo Business Awards in the Business Innovation category.See the full content of this document
Extract
At the Cutting Edge of Male Treatments
Located at a Grade II-listed property in Montpellier Avenue, his salon has more than 2,000 clients in its database. And staff numbers have increased f...
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